2017 Alfa Romeo China Grand Party
2017 阿尔法罗密欧中国上市发布会  
 
 
Alfa Romeo_cover_IMG_4722
KEY
  • Immersion drama
  • dance drama
  • Shakespeare
关键字
  • 浸没式
  • 舞蹈剧
  • 莎士比亚
YEAR / LOCATION
年份 / 地点
 2017 Shanghai, CHINA
A complete immersive marketing event brought you back to the 60’s.
 
The entrance was built as a time tunnel, leading the guests back to the stage when Alfa Romeo was found. The glorious 60’s was the main concept of the event. The play《Dream to Race》was adapted by the most well-known work by Shakespeare, 《Romeo and Juliet》, and bound the new launched model, Guilia, with this great love story. The play brought the audiences back to the racing tracks in 1960’s, and immersed them in the passion and the unique of Alfa Romeo.
 

一场完全浸没式体验营销活动。将入场区以时光隧道为概念,带领观众一起回到 Alfa Romeo成立之际;接着将品牌最引人注目的60年代,作为活动的主要时间轴。
 
利用Alfa Romeo 新车Guilia和莎士比亚经典爱情巨作罗密欧与朱丽叶改编成赛车版舞蹈剧《Dream to Race》,使得观众就像置身在1960年代的赛道上,直接并倾情感受品牌的激情与独特风格。
Alfa Romeo_photo01_IMG_4751
Alfa Romeo_photo02_IMG_4791
Alfa Romeo_photo03_IMG_4731
Alfa Romeo_photo04_IMG_4728
SHARE TO:
EVENT AGENCY
活动代理商
ACTIVATION
showtime CREDIT
Creative Director / On-site Director 
ALAN LIANG 梁杰宏
Stage Design / Lighting Design 
ALAN LIANG 梁杰宏
Show Caller 
PHOENIX CHEN  陈明佳
Stage Managers
KERIN LEE  李嘉玲