A complete immersive marketing event brought you back to the 60’s.
The entrance was built as a time tunnel, leading the guests back to the stage when Alfa Romeo was found. The glorious 60’s was the main concept of the event. The play《Dream to Race》was adapted by the most well-known work by Shakespeare, 《Romeo and Juliet》, and bound the new launched model, Guilia, with this great love story. The play brought the audiences back to the racing tracks in 1960’s, and immersed them in the passion and the unique of Alfa Romeo.