Visual creative director Alan Liang was invited to Shanghai Shaoxing Opera House for the audiovisual performance workshop on 22, NOV 2019.
During the workshop, Alan led the attendance to explore the application of contemporary audiovisual art with case studies. From live audiovisual performances to visual art performances, multimedia has been used in a wide variety of performances nowadays, whether in formal theaters, art exhibitions or commercial performances, we are all surrounded by multimedia arts. After going through the present performance ways of contemporary multimedia, Alan put “perception comes before visual impact” as the core concept of multimedia application. The creative concept emerges from the urge to discover an emotionality, therefore, transforming emotions into visual space has a lot to do with the links between the various factors. We must constantly self-examine the relationship between the media that present the creative concept. This is not just a reflection on the multimedia device, but must be enlarged to how to make the whole performance.